Everything a Marketer needs to know about Instagram

Instagram’s Sixty Second Ads

How many seconds do you think it would take for you to tell your brand’s story? Ten? Twenty? Thirty? How about sixty? For a generation who has a short attention span, it is nearly impossible for advertisers to grab the… Continue Reading →

Instagram’s Top Five Influencer Campaigns

According to CMO Council, 65 percent of marketing executives believe that visual assets are core to how their brand story is communicated. Since Instagram launched on Oct. 6, 2010, brands have been strategically engaging on the platform to share personality and… Continue Reading →

How to Create Visual Content For Instagram When Your Product Can’t Be Seen

By now, it’s no secret to marketers that the visual trumps the written. According to a study by Hubspot, visual content generates a staggering 94 percent more views than text alone, and most audiences don’t read more than 20 percent… Continue Reading →

The Do’s and Don’ts of Instagram Ad Creative

[Image Via: iDownloadBlog.com] One of the great things about the new Instagram ad platform is that it’s very compatible with what brands are already used to using Facebook ads. If your brand advertises on Facebook, you are at an advantage and… Continue Reading →

Content Measurement

Why Measure? Have you ever felt like your business isn’t getting anywhere on Instagram? You are producing high quality content, engaging with customers, and keeping up with the latest trends. However, you aren’t achieving the digital presence you’d like for… Continue Reading →

How the Fashion Industry Benefits From Instagram

If you’re a marketer on the fashion industry, you better be on Instagram. Instagram is redefining the fashion industry and is essential for all marketers to stay on top of it. Through this platform, a story about your brand can… Continue Reading →

How to Measure Your Digital Presence

Do you know how to track your results on Instagram? If you don’t, then how will you know whether the tactics you’re using are working or not? How do you know what you should continue or stop doing? There are… Continue Reading →


A little less than a year ago, Instagram introduced a new feature in one of their updates, users will now be able to use emojis as hashtags. This feature allowed not only users, but marketers to increase their social media… Continue Reading →

Why You Should Be Working With Micro-Influencers

If you listen to any conversation about Instagram long enough, one name is almost guaranteed to pop up – Kendall Jenner. The reality show star turned model seems to be the very face of Instagram lately. Not only is she… Continue Reading →

What The Latest Instagram Updates Means For Your Brand

The only thing that is constant on social media is change. Instagram is always working on ways to improve their app. Luckily, you have us to keep you updated on the latest Instagram news and what it all means for… Continue Reading →

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